Copywriting, Editing & Content Strategy

Using words to reach your audience, art or science?

Writing for the web requires a little of both. In addition to providing relevant, timely and compelling information to your target audience, your web copy is critical for search engine optimization (SEO) and driving valuable traffic to your site using keywords and phrases that your clients will search on.

Another important factor is - online readers tend to scan, not read. Headers, formatting and content organization

Services we offer:

• Writing contentand editing original content
• Interviewing subject-matter-experts
• Building overarching content strategies and editorial calendars
• Sourcing curated content (e.g. media, industry journals)
• Managing user-generated content (e.g. Facebook, blogs)

Channels include: 

• News articles, reports, white papers, case studies and publications
• Press releases, industry events, executive speeches
• Presentations for in-person events and webinars
• Facebook, Twitter, industry blogs and other types of social media

Read more about understanding your target audience and developing messaging under the Marketing section.