Custom Websites
At em2, the client is always in the driver’s seat.
We serve as your expert navigator for your website. By first understanding your destination, we can help you to select the best path to get there.
We have a diverse team of seasoned professsionals. We offer our services à la carte or we can assist from start to finish. For each custom website, we assemble the right team for the right job.
Services include:
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Marketing & Branding - ranges from logo creation and copywriting to developing direct mail, brochures, signage and business cards.
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Graphic Design - is the website’s overall look and feel, organization, navigation and presentation of your brand, services and products.
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Content Management Systems (CMS) - allows easy editing capabilities for non-technical business people.
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Search Engine Optimization (SEO) - is integrated both on-site and off-site strategies to improve your keyword ranking (organic and pay-per-click).
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Conversion Rate Optimization (CRO) - a cross-dissipline activity to optimize your information architecture, your graphics, and your messaging to convert visitors to prospects.
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Web Metrics - tracking your visitors, page views and purchases allows you to make adjustments and plan for future enhancements to your website.
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Social Media - such as Linked In, Facebook and YouTube can be powerful tools for connecting with clients and improving your search engine ranking.
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Copywriting - having clear “calls-to-action” as well as fresh, relevant and compelling content for your visitors.

