Search-Engine Optimization (SEO)
Why is search engine optimization critical to your business?
Because 92% of online adults use search engines according to the nonpartisan Pew Research Center.
Google continues dominate the search engine landscape, followed by Yahoo! and Bing. However, there are several other plalyers to watch.
Search engines are ever-evolving to reflect the latest user patterns and trends making search engine optimization (SE0) a moving target.
Services we offer:
There are two basic types of search - organic and paid.
Organic search This type of search is often referred to as “free search” or “on-site optimization”. We consider it just a basic building block for good websites, so it always included in your code. And yes, it is a service that we don’t charge extra for!
Our websites are built to be:
- Search engine friendly so that your site is easy to index
- User friendly so that your site architecture is easy navigate
We’ll also provide you coaching on maintaining your site’s searchability. Fresh content plays an important role. Check out our copywriting for additional content development and social media services.
Paid search, often referred to as “search engine marketing (SEM)” or “off-site optimization”, is an ongoing process that requires metrics and analysis. This includes:
- Industry-specific analysis to see what your competitors are doing
- Short-, mid- and long-term marketing campaigns
- Monthly, quarterly and year-to-date metrics and analysis
- Vertical search directories